Mike Tatsugawa is the CEO of Pacific Media Association, the parent organization which produces Pacific Media Expo (PMX).[
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He was one of the four founders of Cal-Animage Alpha (CAA) at the University of California, Berkeley in 1989. Tatsugawa was the chairman of AnimeCon in 1991, the event that later evolved into Anime Expo.[ In 1992 he founded Anime Expo and the Society for the Promotion of Japanese Animation (SPJA), the non-profit behind the convention where he was CEO.][ He chaired his last Anime Expo in 2000.][ While CEO of SPJA, Anime Expo added another event in New York City.][
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In 2003, Tatsugawa voiced concerns over SPJA's finances and staff conflicts of interest.[ SPJA strongly denied these claims and retained attorneys.][ Tatsugawa resigned from Anime Expo in 2004 and founded Pacific Media Expo, the first large North American Asian-Pacific pop culture convention.][
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